Corporate Reputation

The manner in which a company's staff use the road can significantly harm the company's public image and reputation.

The way staff drive or ride on the road is a reflection of the company's image, and highly visible to members of the public, many of who may be customers of the company.

Road crashes involving company vehicles, especially liveried ones, are also very visible, especially when pictures or company names are reported in the media.

Court cases following crashes or prosecutions for driving offences are also reported in the local and national media.

On the positive side, companies which are proud of their road safety performance should include details of their management approach, targets and performance in health and safety reports on their websites. To view examples of company health and safety performance web pages visit www.gopop.org.uk